ad exchange - An Overview

ad exchange - An Overview

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Normally, publishers take pleasure in working with a mix of distinctive advert exchanges via a system known as header bidding (far more on this later on).

It’s obvious that ad exchanges are a fantastic selection for delivering customized advertisements. However, they also have a large probable for fraud as a result of intricate community of connectors and resellers.

买方可针对每一次展示,使用自己专有的数据、优化方法和广告投放 技术来对所需的广告资源进行出价,同时可以只选择自己想要覆盖的网站、受众群体 或特定的广告空间类型来进行竞价并投放广告。

Advertisement exchanges come in all sizes and shapes and just one that actually works very well for one particular publisher might not be the correct option for another. Prior to deciding to enroll to any specific ad exchange, consider the next requirements.

On the globe of digital promotion, you can find different players involved with the process, Each and every serving a unique reason. One particular this sort of participant is definitely the advert exchange, a platform that has grown to be a crucial ingredient from the internet advertising ecosystem.

Ad exchanges and SSPs are important components of programmatic marketing. Whilst Advert exchanges serve each advertisers, who bid via DSPs, and publishers, who give stock by way of SSPs, SSPs mainly deal with publishers.

Promote your application Attain people who have an interest in apps like yours to push installs or elect to re-engage latest consumers to travel far more in-app steps.

Smaato concentrates on mobile advertising, featuring a worldwide advert exchange with solid actual-time bidding abilities.

OpenX is a number one ad exchange that gives a System for getting and selling digital promoting. It offers true-time bidding and use of a significant pool of demand from premium advertisers.

For publishers currently utilizing Google Ad Supervisor, Google AdX may very well be a good selection since it’s created into that platform. Nevertheless, it’s often not an selection for smaller to mid-sized publishers as a result of rigorous eligibility needs.

提高投放效率和灵活度：广告主可以通过需求端平台下单，不再需要与广告网络公司一样进行简报及价格谈判，投放中随时可以做投放参数的修改，非常高效和灵活。

In the event you’re trying to ad exchange find a scaled-down advertisement exchange during the retail specialized niche, Criteo can be for you. Although Criteo commenced out being a demand-aspect platform, it later added an advertisement exchange and header bidding System, Criteo Immediate Bidding, to its featuring.

How can the exchange be certain good quality adverts? Ad exchanges that has a stricter vetting method for advertisers develop greater-good quality adverts.

Can it support the advert formats you should exhibit? Most advertisement exchanges will help most varieties of ad, but some advert exchanges excel especially formats, for instance movie ads, indigenous adverts, or cellular ads.